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Initated UX Audit for PLN Mobile Apps. We pinpointed key areas for improvement, including navigation, responsiveness, and overall user interface design. aim to enhance the app’s usability, ensuring a more intuitive and seamless user experience for PLN customers.

Years

2024

Platform

Mobile Apps

About PLN

PLN Mobile, an application developed by Perusahaan Listrik Negara (PLN), has established itself as a leading provider of electricity services in Indonesia. With a comprehensive range of features and personalized customer service, PLN Mobile offers convenient access and management of electricity services for the public.

Challanges

PLN Mobile as a First Customer Touchpoint

A deep understanding of the information structure on PLN Mobile's homepage is crucial for enhancing user experience (UX). Mobile applications play a pivotal role in connecting users with essential services. For PLN, this means bridging the gap between customers and critical electricity-related information.

Our analysis of the current PLN Mobile interface revealed several areas for improvement. These include confusing information repetition, inadequate emphasis on new features (resulting in overlooked information), and the necessity for clearer content presentation.

Process

1. Research

First, we gather insight and understanding. Conducted Competitor Research to assess strengths and weaknesses of rival applications.
Utilized Heuristic Evaluation to identify usability pain points.

2. Discovery

To uncover deeper insights, we analyzed PLN application design using UI/UX principles (e.g., Hick’s Law, Miller’s Law).
Completed a design audit based on these insights.

Discovery

To uncover deeper insights, we analyzed PLN application design using UI/UX principles (e.g., Hick’s Law, Miller’s Law).
Completed a design audit based on these insights.

Solution

Adhered to brand guidelines while creating a seamless design. Emphasized flat design principles for PLN’s interface.

2. Discovery

To uncover deeper insights, we analyzed PLN application design using UI/UX principles (e.g., Hick’s Law, Miller’s Law).
Completed a design audit based on these insights.

3. Solution

Adhered to brand guidelines while creating a seamless design.
Emphasized flat design principles for PLN’s interface.

Tools

“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”

Tobias Lütke

CEO, Co-founder | Shopify

Conclusion

The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.