About Me.
© Designer
© Designer
I’m Dea Niar Misdayuni — a Senior Product Designer with 6+ years of experience crafting data-driven digital products across mobile, SaaS, and fintech.
Beyond designing and mentoring, I am actively building Kartisain a community-driven movement for women in tech, design, and art in Indonesia. The name is inspired by Kartini, Indonesia's national hero and pioneer of women's empowerment, reimagined through the lens of design. Through Kartisain, we create spaces for women to connect, collaborate, and grow together.
Services
1. Product & UI/UX Design
Full design cycle from UX research, wireframing, and prototyping to high-fidelity UI and developer handoff, across mobile apps, SaaS, dashboards, and fintech platforms
2. Design Mentoring & Career Coaching
1-on-1 or group mentoring sessions covering portfolio reviews, design thinking, and craft improvement with a proven track record of 80+ sessions and 4.9/5 satisfaction rating
3. Pitch Deck & Presentation Design
Creating visually compelling, story-driven pitch decks and slide presentations that communicate ideas clearly and leave a strong impression on investors and stakeholders
Services
1. Product & UI/UX Design
Full design cycle from UX research, wireframing, and prototyping to high-fidelity UI and developer handoff, across mobile apps, SaaS, dashboards, and fintech platforms
2. Design Mentoring & Career Coaching
1-on-1 or group mentoring sessions covering portfolio reviews, design thinking, and craft improvement with a proven track record of 80+ sessions and 4.9/5 satisfaction rating
3. Pitch Deck & Presentation Design
Creating visually compelling, story-driven pitch decks and slide presentations that communicate ideas clearly and leave a strong impression on investors and stakeholders
Software Stack
Framer
No-code web design.
Affinity Designer
Image editing
Miro
Front end development
Clarity
3D design
Figma
General Design Tool
Canva
Graphic design
Hotjar
3D design
Google Analytics
3D design
Framer
No-code web design.
Figma
General Design Tool
Affinity Designer
Image editing
Canva
Graphic design
Miro
Front end development
Hotjar
3D design
Clarity
3D design
Google Analytics
3D design
Experience
Senior Product Designer
Deemples
Apr '25 - Present
Led end-to-end revamp of the Game Creation Flow driving +17% revenue growth, +20% tee time increase, and 3× more games created while spearheading an app-wide redesign backed by a scalable Design System and close collaboration with Developers, PMs, and CTO from discovery through developer handoff, informed by user behavior data to optimize retention and engagement.
Senior Product Designer
Deemples
Apr '25 - Present
Led end-to-end revamp of the Game Creation Flow driving +17% revenue growth, +20% tee time increase, and 3× more games created while spearheading an app-wide redesign backed by a scalable Design System and close collaboration with Developers, PMs, and CTO from discovery through developer handoff, informed by user behavior data to optimize retention and engagement.
UX Consultant
Upwork
Jan '25 - Present
Top Rated on Upwork with 20+ international clients and 5-star satisfaction delivering end-to-end UI/UX design across mobile and web, backed by scalable design systems and data-informed methods that drive measurable improvements in conversion, engagement, and product adoption.
UX Consultant
Upwork
Jan '25 - Present
Top Rated on Upwork with 20+ international clients and 5-star satisfaction delivering end-to-end UI/UX design across mobile and web, backed by scalable design systems and data-informed methods that drive measurable improvements in conversion, engagement, and product adoption.
Senior Product Designer
Bank Rakyat Indonesia
Sept '23- Jul'24
Designed user-centric solutions across BRI's digital ecosystem BRImo, BRIPoin, QLOLA, and BUM Desa x BRI serving millions of users, with key wins including a 90% conversion rate increase on BRIPoin and streamlined features across KAI ticketing, eSIM, and QRIS security.
Senior Product Designer
Bank Rakyat Indonesia
Sept '23- Jul'24
Designed user-centric solutions across BRI's digital ecosystem BRImo, BRIPoin, QLOLA, and BUM Desa x BRI serving millions of users, with key wins including a 90% conversion rate increase on BRIPoin and streamlined features across KAI ticketing, eSIM, and QRIS security.
Product Designer & UI Designer
Niagahoster (Now merger with Hostinger.com)
'13 - 2014
Contributed across two roles at Niagahoster improving internal SaaS tools that drove +20% tool adoption and +15% team productivity, redesigning email campaigns and landing pages with +25% engagement and +10% conversions, while leading high-fidelity redesigns for Niagahoster Academy and KiriminAja that boosted user engagement by 40% and establishing a design system that improved design efficiency by 20%
Product Designer & UI Designer
Niagahoster (Now merger with Hostinger.com)
'13 - 2014
Contributed across two roles at Niagahoster improving internal SaaS tools that drove +20% tool adoption and +15% team productivity, redesigning email campaigns and landing pages with +25% engagement and +10% conversions, while leading high-fidelity redesigns for Niagahoster Academy and KiriminAja that boosted user engagement by 40% and establishing a design system that improved design efficiency by 20%
Product Designer
Viuit, Now Rebrand to ACI
Sept '21- Sept '22
Collaborated with PMs, developers, and stakeholders across the full design cycle from research and wireframing to usability testing and A/B testing driving +20% user retention, +15% conversion rate improvement, and +10% engagement growth through cohesive UI, visual assets, and on-brand copy.
Product Designer
Viuit, Now Rebrand to ACI
Sept '21- Sept '22
Collaborated with PMs, developers, and stakeholders across the full design cycle from research and wireframing to usability testing and A/B testing driving +20% user retention, +15% conversion rate improvement, and +10% engagement growth through cohesive UI, visual assets, and on-brand copy.
UX Researcher
Jogjakita
Jun '22
Executed end-to-end UX research for JogjaKita using qualitative and quantitative methods delivering insights that drove +15% user engagement, +20% feature adoption, and a +25% conversion rate boost through updated personas, journey maps, and actionable findings presented to leadership.
UX Researcher
Jogjakita
Jun '22
Executed end-to-end UX research for JogjaKita using qualitative and quantitative methods delivering insights that drove +15% user engagement, +20% feature adoption, and a +25% conversion rate boost through updated personas, journey maps, and actionable findings presented to leadership.
Community Experience
Community Initiator
Kartisain Indonesia
Jul '25 - Present
Led end-to-end revamp of the Game Creation Flow driving +17% revenue growth, +20% tee time increase, and 3× more games created while spearheading an app-wide redesign backed by a scalable Design System and close collaboration with Developers, PMs, and CTO from discovery through developer handoff, informed by user behavior data to optimize retention and engagement.
Community Initiator
Kartisain Indonesia
Jul '25 - Present
Led end-to-end revamp of the Game Creation Flow driving +17% revenue growth, +20% tee time increase, and 3× more games created while spearheading an app-wide redesign backed by a scalable Design System and close collaboration with Developers, PMs, and CTO from discovery through developer handoff, informed by user behavior data to optimize retention and engagement.
Mentor Experience
Mentor
ADPList
Oct '22 - Present
Conducted 80+ mentoring sessions on ADPList with a 4.9/5 satisfaction rating, guiding aspiring designers through portfolio reviews and career development that led to successful job placements.
Mentor
ADPList
Oct '22 - Present
Conducted 80+ mentoring sessions on ADPList with a 4.9/5 satisfaction rating, guiding aspiring designers through portfolio reviews and career development that led to successful job placements.
UI UX Design Mentor
Alterra Academy
May '23 - Jun '23
Guided aspiring designers through live sessions and 1-on-1 mentoring at Alterra Academy, delivering constructive feedback on UI/UX projects that enhanced design skills and fostered a collaborative learning environment.
UI UX Design Mentor
Alterra Academy
May '23 - Jun '23
Guided aspiring designers through live sessions and 1-on-1 mentoring at Alterra Academy, delivering constructive feedback on UI/UX projects that enhanced design skills and fostered a collaborative learning environment.
FAQs
I specialize in visual identity design, web design, photography, and graphic design. I often work on projects that combine these disciplines for a cohesive visual approach.
Yes — I’m based in Surabaya, Indonesia but work with clients worldwide. Most projects are handled remotely, and I adapt my process to different time zones.
I begin with a consultation to discuss your goals, audience, and direction. From there, I prepare a proposal with a timeline, scope, and investment.
Absolutely. Many of my clients choose this integrated approach so their visual identity, website, and imagery feel consistent and aligned.
Each project is unique, so I provide a tailored quote after learning more about your needs. I work with both flat fees and project-based rates.
I take on select smaller projects if they align with my style and availability. Just send me the details and I’ll let you know if it’s a good fit.
Absolutely Yes. i have upwork account so you can sent an offer
I specialize in visual identity design, web design, photography, and graphic design. I often work on projects that combine these disciplines for a cohesive visual approach.
Yes — I’m based in Surabaya, Indonesia but work with clients worldwide. Most projects are handled remotely, and I adapt my process to different time zones.
I begin with a consultation to discuss your goals, audience, and direction. From there, I prepare a proposal with a timeline, scope, and investment.
Absolutely. Many of my clients choose this integrated approach so their visual identity, website, and imagery feel consistent and aligned.
Each project is unique, so I provide a tailored quote after learning more about your needs. I work with both flat fees and project-based rates.
I take on select smaller projects if they align with my style and availability. Just send me the details and I’ll let you know if it’s a good fit.
Absolutely Yes. i have upwork account so you can sent an offer
I specialize in visual identity design, web design, photography, and graphic design. I often work on projects that combine these disciplines for a cohesive visual approach.
Yes — I’m based in Surabaya, Indonesia but work with clients worldwide. Most projects are handled remotely, and I adapt my process to different time zones.
I begin with a consultation to discuss your goals, audience, and direction. From there, I prepare a proposal with a timeline, scope, and investment.
Absolutely. Many of my clients choose this integrated approach so their visual identity, website, and imagery feel consistent and aligned.
Each project is unique, so I provide a tailored quote after learning more about your needs. I work with both flat fees and project-based rates.
I take on select smaller projects if they align with my style and availability. Just send me the details and I’ll let you know if it’s a good fit.
Absolutely Yes. i have upwork account so you can sent an offer
Years of experience
6+
Satisfied clients
20+
Projects completed
50+
Certifications
Journey Mapping
Interaction Design Foundation (IxDF)
Foundations of User Experience (UX) Design
Coursera
'22
Honorable Mention
Awwwards
'21
Gold Award for Brand Identity
French Design Awards
'20
Photography Excellence Award
Paris Creative Expo
Certifications
Journey Mapping
Interaction Design Foundation (IxDF)
Foundations of User Experience (UX) Design
Coursera