Helping Millennials Develop Better Habit
Di mana saya menemukan masalah ini?
Saya adalah karyawan di sebuah perusahaan yang menerapkan sistem Work From Anywhere (WFA), sering kali bekerja dari berbagai lokasi seperti kafe, rumah, dan bahkan tempat wisata. Berikut ini contoh manfaat bekerja WFA sebagaimana dinyatakan dalam akun Twitter @bigblackdork di bawah ini:
diatas tadi adalah salah satu kelebihan bekerja secara WFA. namun ternyata WFA juga memiliki kelemahan yang biasanya dirasakan oleh beberapa pekerja WFA diantaranya :
1. Hilangnya fokus dan menurunnya produktivitas
Bekerja dari rumah memang dapat membantu meningkatkan produktivitas, tetapi memang juga bisa menjadi tantangan tersendiri. Dengan kebebasan untuk bergerak dan beristirahat setiap kali kejenuhan muncul, mungkin sulit untuk tetap fokus pada tugas yang sedang Anda kerjakan, sehingga pada akhirnya dapat menyebabkan produktivitas melambat.
Distraksi
Gangguan seperti notifikasi smartphone, Televisi, hewan peliharaan, atau pekerjaan rumah tangga dapat mempengaruhi cara Anda melakukan pekerjaan. Terlalu banyak gangguan dapat menyebabkan penurunan produktivitas dan motivasi Anda.
Jadi.. dari 2 permasalahan diatas yang membuat saya tertarik untuk membahas masalah ini lebih dalam.
User Research
I conducted a brief interview for this condition with a buddy of mine who works at WFC. and these are the queries I posed to them:
What annoys you in the workplace?
How do you handle interruptions when working?
What effect does this disruption effect on your job?
Partisipan
Tutus, 23 Tahun, Freelancer
So, I can summarize the solution to the problem as follows:
So, let me summarise the solution to the problem:
What are the users' problems?
While working, users encounter interference issues.
How are they going to get distracted?
Problems with Smartphones: starting with messages that occur too frequently on smartphones, thinking about flash sale notifications when there are twin dates like 3.3
What causes this problem?
For smartphone distractions: Social media, primarily chat-based, is widely used by millennials to communicate with friends. Thus, millennials become bored at work every time (typically every 5–10 minutes).
In what ways does it impact their lives?
Work productivity collapses - the task can be accomplished in three hours, but the execution takes a full day.
Longer screen time
Competitor Analysis
I have to analyse rival apps that are attempting to address a similar issue before I can move on to the idea phase.
Thus, I conducted competitive market analysis. As it happens, there are a tonne of productivity apps available. But two things in particular stand out: Forest and Routinery.
In this brief explanation, I'll search for application flaws.
Forest App https://www.forestapp.cc/
The system that makes the application work:
For a set amount of time—typically 25 minutes—users of the Forest app can plant trees. We'll be blocking social media apps throughout these concentrate sessions. The tree will expand and be able to be added to the user's virtual forest if they are able to stay focused during the session.
The Forest App application is lacking in a few areas:
- No set time for resting
- No prompt to use the programme again
- No focus time adjustment
- No reminder function
Routinery App https://routinery.app/
The system that makes the application work:
Routinery App is a programme that provides a scheduled daily schedule to users to help them create positive habits. You can choose the time and frequency with which you want to practise positive habits such as exercise, reading, or meditation. This tool will also send you notifications and reminders to help you stay on track with your good habits. Routinery also has a reporting tool that allows you to track your progress in creating these healthy habits. Routinery makes it easier to create positive habits and track your development.
Advantages of the Routinery Application:
Helps users to develop good habits by providing a structured daily schedule
Determine the time and frequency of the good habits you want to do
Provide notifications and reminders so that users can maintain consistency in carrying out good habits
Provides a reporting feature that allows users to see progress in developing good habits
Makes it easy for users to develop good habits and monitor their progress
Disadvantages of the Routinery Application:
Does not help users reduce distractions while working such as smartphone notifications
More focused on helping users develop good habits, rather than directly addressing the problem of distractions while working
Does not provide a trigger to return to using the application after first use
Does not allow users to adjust focus time according to their own preferences
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.